Billabong Jobs

Billabong

Global VP of Marketing, Billabong

Location: Irvine, CA
Job Type: Full Time
Date Posted: Dec 03

Description

Boardriders is looking for the Global VP of Marketing to lead the Billabong marketing team on a global level amongst a multi-brand company. The ideal candidate has an existing passion for the Billabong brand lifestyle The right person will be extremely dynamic, be creative, inspire greater success and create extraordinary experiences, solutions and ideas.  Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.

Primary Responsibilities Include:

  • Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors
  • Align brand vision to 5 year strategy & business plans
  • Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
  • Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
  • Design, create and develop influencer and athlete marketing plans across culture programs and projects
  • Drive creative content creation and campaigns based on consumer and market insights
  • Ensure global consistency in execution of marketing initiatives – across all consumer touch points
  • Manage regular communication throughout global regions
  • Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
  • Develop brand tone of voice for each consumer, media and social channel
  • Optimize marketing efforts and spend for maximum ROI against target consumer
  • Build sustainable and impactful Public Relations and Trade Marketing Plans
  • Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
  • Ensure all marketing materials provide consistent and clear message of brand position
  • Champion performance management; ensuring systems are in place to drive top performance for all marketing positions
  • Ensure yearly targets and KPIs are set for direct reports, evaluate results on a continuing basis, as well as, establish individual accountability for team members success through clear, open and honest feedback
  • Effectively lead cross-functional consumer directed brand connection points
  • Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
  • Develop a sustainable business model to extend Billabong into new markets & consumers
  • Develop and manage annual global and regional business plans and budgets to implement strategies
  • Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
  • Direct efforts of staff and external resources in the ongoing assessment of the competitive market position of the brand, and the identification of opportunities for new products.
  • Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies

Requirements:

  • Must have 10+ years of Brand Management experience for global brands
  • Expertise in building, mentoring and managing world class cross-functional brand and marketing teams
  • At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
  • Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
  • Current experience in building a global brand
  • Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
  • Possess and demonstrate excellent strategic capabilities, analytical and creative problem solving abilities and work organization
  • Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
  • Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
  • Existing understanding of traditional and non-traditional brand marketing strategies
  • At least two year of experience in managing agencies and freelance talent
  • Proficiency in MS Excel, Word, PowerPoint
  • Bachelor’s Degree required
  • Proactive, entrepreneurial mind-set with a “can-do” attitude
  • Take ownership and responsibility for actions, behaviors and contributions
  • Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
  • Strong verbal and written communication, conflict resolution and influence management skills.
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