Billabong Jobs

RVCA

Social Media and Digital Marketing Specialist

Location: Costa Mesa, CA
Job Type: Full Time
Date Posted: Nov 20

Description

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.

SUMMARY:The Social Media and Digital Marketing Coordinator is responsible for demand creation and brand building through digital and social platforms for RVCA.  In addition, this role will be responsible for general tasks related to marketing.


Primary Responsibilities Include:

  • Drive brand awareness & demand for RVCA DTC business through content marketing & social media
  • Populate RVCA.com & social media platforms both domestically and globally-coordinate, consolidate, build/grow, post, monitor
  • Manage digital assets for RVCA.com & social media
  • Act as a brand filter for all posts and communications
  • Develop and execute the content/social media calendar according to RVCA go to marketing planning
  • Digital/Social paid advertising – assess and execute
  • Campaign launch planning and execution on digital/social platforms
  • Distribute content to advocates, media and RVCA staff, domestically and globally
  • Develop large scale social media campaign initiatives to build brand popularity
  • and loyalty
  • Web analytics and social media listening
  • Stays current with social media best practices, networks and industry standards
  • Measure ROI on digital marketing campaigns
  • On hand at key events to manage live social feeds
  • Work with marketing team and team managers to support execution at events, with athletes and with the PR team

Requirements:

  • Experience with working on Ecomm as well as all social media channels. Must understand and be able to create an authentic voice for the brand online.
  • 2+ years brand marketing
  • 2+ years digital/social marketing experience
  • BA/BS in related field a plus
  • Calendar/Planning /Scheduling
  • Content asset management
  • Entry level knowledge of Photoshop
  • Flexibility
  • Strong Brand Voice
  • Ability to understand and provide analytics
  • Strong written and oral skills
  • Computer literate
  • Video editing
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