Billabong Jobs

Search Engine/ Pay Per Click Manager

Location: Huntington Beach
Job Type: Full Time
Date Posted: Oct 16

Description

Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, DC Shoes, Billabong, RVCA, Element, VonZipper, Honolua and Xcel brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.

Reporting into the Digital Factory lead, the SEM/PPC manager will be the go-to-expert, leading the day-to-day management of complex and sophisticated cost per click campaigns supporting multiple brands.  They will drive innovation through creative, copy and audience tests, whilst delivering trade and customer moment support. The role will develop a thorough understanding of digital campaigns by industry reading, learning and relationship building with key partners.


Primary Responsibilities Include:

  • Daily and weekly reporting on campaign performance across our paid search campaigns.
  • Continuously monitoring and optimizing paid search and shopping campaigns.
  • Set up and optimization of paid social and programmatic display campaigns.
  • Manage the daily budgets across all accounts, ensuring budget allocation is as efficient as possible or delivers to another pre-defined KPI.
  • Writing, testing and implementation of various copy and messaging.
  • Contribute to the Improve quality score and conversion rates via landing page optimization
  • Work closely with internal departments, educating them on channel requirements to deliver to business objectives.
  • Working closely with 3rd party suppliers such as Google to ensure implementation of recommendations and utilizing best in practice processes.
  • Keeping up to date with the latest trends in paid search and the wider digital marketing industry to share with the wider team.
  • Where relevant, assist in development of other performance channel tactics that the wider team are involved in.
  • Providing analysis of current campaigns to the wider team on performance as well as recommendations for improvement.
  • Using analytics platforms such as GA, Adobe Analytics and Adwords to make optimization recommendations.
  • Ensure all communications are accurate, consistent and delivered on time.

Requirements:

  • • 3 - 5 years of paid media experience, including search marketing & social media marketing (SEM required)
  • • Highly organized and able to handle multiple projects at once
  • • Able to effectively prioritize tasks to meet key deadlines
  • • Ability to work quickly and efficiently with an excellent eye for detail and accuracy
  • • Able to contribute fresh and innovative ideas
  • • Pro-active and able to work autonomously as well as with other team members from all levels of seniority
  • • Providing clear reporting, more importantly actionable insights on account performance
  • • Confidence in handling and manipulating numerical data
  • • Excellent analytical skills
  • Working knowledge of Google Adwords, Bing Ads, Facebook Business, Youtube and GDN and digital media buying KPIs (CPM, CPC, CPA, ROAS, CTR, etc…).
  • Understanding of testing methodologies for proving out and optimizing new campaigns
  • Great organizational skills with the ability to work in a fast-paced environment
  • Advanced proficiency with Excel
  • Experience working with advertising on Facebook and YouTube.
  • Google AdWords Fundamentals, Search Advertising, Shopping & Display Advertising.
  • Ecommerce and paid search experience
  • Proven track record of working in a paid search role either agency or client side with an appreciation for different aspects of paid search and wider digital marketing
  • Experience with Adobe Advertising would be advantageous
  • Solid knowledge of Google docs, Word, Excel, PowerPoint, Keynote.
  • Experience with Adobe Advertising would be advantageous
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