VONZIPPER is about lifestyle and personality. Our mission is to develop, design and deliver premium eyewear, goggles, soft goods and accessories to the alternative mindset through participation in the sideways subculture and a commitment to the individual. Everything we do is a reflection of relationships; from employees and team riders, to our retailers and their customers. We bring smiles to faces and touch people with positive declarations of rebellion.
VONZIPPER is a California-based eyewear and accessories manufacturer, founded in 2000 in a modest San Clemente warehouse. VZ began as a band of friends who shared a mutual magnetism to freedom and the do-it-yourself mentality. Today, over a decade later, VonZipper exists to spread that gospel through innovative design, supreme style, and strict attention to the details.The Digital Content Specialist is responsible for the Demand Creation and Brand Building through digital and social platforms for the VonZipper and Dot Dash business. This position will assist in developing and executing the VonZipper global and digital marketing strategy.
Primary Responsibilities Include:
- Plan and schedule the Digital GTM as well as establish timelines and manage the production/execution of the Digital GTM.
- Write, repurpose, proof and promote content across all digital channels that will drive intent and sales.
- Drive demand for ecomm business through social media, targeted Ecomm marketing (EDM), and web imagery
- Define and execute the social media strategy both domestically and globally in order to build/grow the overall audience engagement and drive sales.
- Create excitement for the VonZipper brand through social media, channels, advertising, email marketing, digital advertising, and website content.
- Campaign launch planning and execution on digital/social platforms.
- Integration of consumer generated content to build loyalty and excitement around product, athletes and brand stories.
- Oversee social media campaign initiatives to build brand popularity and loyalty. Provide and authentic brand voice for VonZipper across all digital and social platforms.
- Author and serve as the subject matter expert for blogs, social media, and press release materials.
- Develop and assist in distribution of digital press release strategies.
- Assist the art department with resizing assets for digital.
- Creator of digital content from concept to execution.
- Content and asset management for digital and social.
- Web analytics and social media listening.
- ROI on digital marketing campaigns.
- Work on database and loyalty program.
- 2+ years digital/social marketing experience.
- BA/BS in related field a plus.
- Experience with working on ecomm is a plus.
- 2+ years working with all social media channels.
- Must understand and be able to create an authentic voice for the brand online.